Building a Groundbreaking Commerce Solution: The Philosophy Behind CLEAResult ATLAS™ Marketplace
In today’s energy efficiency market, there’s a fairly limited range of approaches to connecting customers with the products they need to save energy. Typically, these approaches incorporate an online storefront of some form and sometimes an instant rebate tool — but all too often, that's where it ends.
With CLEAResult ATLAS™ Marketplace, we wanted to go beyond what’s been done before and completely reimagine energy efficiency commerce from the bottom up. Our mission is to change the way people use energy, so that’s where we began: with people. Other commerce solutions are often so focused on moving products that they neglect the customer experience. We believe every utility customer deserves their own efficiency journey that adapts to their needs, and the way they access products and measures over the course of that journey should reflect that.
So how do you ensure each customer has a truly one-of-a-kind experience? How do you get the right products and programs in front of the right people at precisely the right time? The answer lies in the data. We built CLEAResult ATLAS™ Marketplace on the foundation of universal data provided by CLEAResult ATLAS™ so every customer can experience a single, streamlined efficiency journey across programs.
Our solution is carefully designed to be customer-centric above all else, which sets it apart from the digital storefronts and commerce solutions our industry has traditionally relied on. By keeping the focus on personalized experiences, we can move customers toward purchasing decisions they may not have made—or even known were possible—otherwise. Our groundbreaking approach uses every precious second of a customer’s attention to progress them on their energy efficiency journey and increase the likelihood that they will stay the course in the future.
As a modular component of our CLEAResult ATLAS™ Connect customer engagement approach, CLEAResult ATLAS™ Marketplace bridges gaps between experiences and connects customers to other program interactions within a suite of offerings. Using proven tactics like Next Best Actions, cross-promotions, and integrated instant rebates, we can increase customer engagement and drive up program participation in ways conventional approaches can only dream of.
In keeping customers engaged and always pointed toward the next step in their efficiency journey, CLEAResult ATLAS™ Marketplace serves as both a digital storefront and an education center, connecting customers to not only the tools, but the knowledge and guidance they need to manage home and business energy use. Beyond getting lightbulbs in sockets and smart thermostats on walls, we’re helping every customer understand their individual relationship with energy and empowering them to take action.
From the ground up, our solution goes well beyond simple rebates and purchase validations. We’ve designed an approach that fundamentally deepens customer awareness and lengthens their engagement with utility programs. Bold innovations like CLEAResult ATLAS™ Marketplace will be the building blocks of our connected energy future.
In case you missed it, check out our press release to learn more about CLEAResult ATLAS™ Marketplace’s specific featureset and technical capabilities. Stay tuned for further updates and announcements as we build out our unifying technology solution for our connected energy future.